Spine.Dr Co., Ltd. is a Korean startup developing ICT-based posture correction and digital healthcare devices. Founded on 30 years of spinal health experience, we turn practical medical insights into innovative products.
Our main products are the Hwaljjak Band (Japanese name: Sukatto Band) and the new BAROBA Band. These are all-in-one elastic bands that combine posture correction, stretching, and strength training. Unlike conventional posture devices, our solution provides active correction and daily exercise support.
The products have been validated in the market: in Korea, over 3,500 units and KRW 120 million were sold via home-shopping broadcasts; in Japan, Makuake crowdfunding raised JPY 7 million. Based on this traction, we signed an MOU and supply agreement with YAMAUCHI, one of Japans largest fitness franchises.
Currently, we are developing the IoT-based BAROBA Band, scheduled for launch in November 2025, featuring real-time monitoring and personalized feedback. With proven success in Korea and Japan, and expansion plans in Taiwan, Vietnam, France, the U.S., and Singapore, Spine.Dr aims to be a global leader in digital healthcare and home training.
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